The silly season is well and truly upon on us, and it’s time that you position your online site in a way to benefit from it, by maximising sales.

The holiday season accounts for a large number of an online stores’ annual sales, however, with so much competition it can be hard to capture your consumers’ attention.

If you’re looking for ways for your business to stand out during the holidays, this article is for you.


1. Package Your Products Festively

Make packaging fun this festive season by adding some Christmas colours, ribbons or decorations.

For an extra touch leave a little note wishing your customers a Merry Christmas or Happy New Year. Your customers’ will appreciate the personalised nature of the letter and will be likely to tell others about your company.

2. Create Holiday Themed Landing Pages and Holiday Content for Your Online Shop

It’s always important to create relevant, keyword-optimised pages to generate organic traffic and improve conversion rates for both your landing pages and your online content. However, you can still make it creative and colourful, especially during the holiday season. Use the following techniques to create a seasonal atmosphere,

  • Use contrasting Christmas colours.
  • Use beautiful product imagery with holiday themes to develop a pseudo-Christmas shopping window display.
  • Display your promotions and specials by using call-to-action strips of colour to draw a customer’s eye towards promotions.
  • Emphasize an element of time-sensitivity to create a sense of urgency.
  • Pepper your content with seasonal wishes and themes.

3.   Run Holiday Email Campaigns

Getting marketing email campaigns right isn’t easy, but when you have the perfect combination, they can be highly effective in generating sales. The art is using great copywriting, design and subject lines to intrigue your audience and get them to open your emails. By making your emails holiday related, you’re creating relevant content that will be more likely to appeal to your customers at that time, particularly if it includes discounts or holiday deals.

The most effective Email campaigns include subjects such as,

  • Special offers
  • New arrivals/product launches
  • “We miss you.”
  • Holiday specials
  • Re-orders
  • Sale reminders

4.  Offer a Great Deal

One of the best ways to truly impress your customers is by offering them great deals and discounts. Since customers tend to buy more in the weeks leading up to Christmas, Boxing day and New Year, it’s the perfect time to offer them. Launch new deals that are sure to pique the interest of consumers and get your products and services in front of as many eyes as possible.

5.  Make Security a Priority

There’s no better way to attract customers than by assuring them that their sensitive data is safe with you.

While the Christmas rush brings excellent revenue for online store owners, it also brings an increased risk of fraud and data theft.

If a customer experiences this with your business, it’s unlikely they’ll ever come back again. And it’ll leave you with more than just the dishes from Christmas lunch to clean up.

6. Sign Up with a Secure Payment Gateway

At the very least your payment gateway should hold the highest level of PCI compliance like Safe2Pay that daily,

  • Protects cardholder data with bank-grade security applications and hardware, including firewalls and malware and anti-virus software.
  • Encrypts transmission of cardholder data securing against the threat of fraud.

However, if you truly want to protect your business and customers, you need Safe2Pay’s tokenisation security technology built into its payment gateway. Only then will you be extra secure. Contact Safe2Pay Now

Take Security Seriously

Security is at the heart of Safe2Pay’s payment gateway. Epitomised by their patent-protected tokenisation, which radically reduces instances of fraud.  It only makes sense to join up with Safe2Pay before the Christmas rush.

The holidays are a great chance to make extra sales, but it’s also important to make a good impression and create customers for life. When you provide a reliable and convenient service, you’ll not only make some extra money but also ensure they keep coming back over and over.

Contact Safe2Pay online now or call us on 1900 723 327, our friendly team will be able to make the Christmas period that much easier for you.

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